Your website is of little use if it can't be found. Customers will try to find you using search engines like Google and Bing Do you want free traffic from search engines? Don't worry - Singlepage has got you covered.

Performing well in search engines is a combination of on-site and off-site factors. Attending to both of these is an ongoing process - often referred to as search engine optimisation or "SEO".

On-site SEO built-in

Your Singlepage site has basic search engine optimisation built-in. When you order your site, you will be asked for the main search phrase that you want the site to target. The target search phrase can then be incorporated into the site – paying particular attention to the locations within the page that search engines regard as the most important.

When the site goes live, it will be manually submitted to the main search engines. This is in effect a request that they come and "crawl" the site and log each page in their database. It's not possible to control how quickly Google will crawl your site – it usually only takes a few days but it can take longer and sometimes even a few weeks.

Off-site SEO: the importance of links

The on-page search engine optimisation is not the end of the story. It is important for you to build links from other sites. Google treats these incoming links like "votes" for how important your site is.

Singlepage cannot help you with building links. You should take all reasonable opportunities to get inward links to your site from other genuine sites. Examples of good sites to get inward links from would be partner businesses, suppliers, customers, trade associations, local directories and national directories like yell.com.

Social networks are becoming very important for SEO. So if you have accounts with social networks like Facebook and Twitter, make sure you include links from those social networks to your website.

But avoid getting involved in "link schemes" or "link farms". If you are paying to get a link from a site, and that site has no other reason to exist than to act as a source of inward links to other sites, then that may well fall foul of Google's linking guidelines. This is very risky and can result in your website being penalised by Google, in which case it may disappear from search results. A Google penalty can be difficult and slow to resolve - so avoid this situation! See this general advice from Google about SEO.